Former CFO at IntelinAir to Steer Ad-Filtering Technology Group’s Financial Strategy and Operation
BERLIN (August 09, 2024) – eyeo, which transforms the internet into a trusted, sustainable and accessible place for users, publishers, and advertisers, announced today that Spring Xu Rouhana, former Executive Vice President and Chief Financial Officer at agriculture data management leader IntelinAir, Inc. has been named as the group’s Chief Financial Officer (CFO).
Spring Xu Rouhana brings extensive multinational experience in financial strategy and operations to eyeo, having held the CFO role at IntelinAir, DemandJump and various senior roles at WageWorks, Western Digital and other global companies. At IntelinAir, Rouhana played a critical role in scaling the business, fundraising, acquisition and post-acquisition integrations. During her tenures at WageWorks and Western Digital, Rouhana played leadership roles in secondary offering and M&A transactions and developed high-performance teams to align financial operations with the long-term strategic goals of the organization.
Rouhana’s expertise in scaling organizations and driving financial performance, as well as her entrepreneurial expertise, will be pivotal as eyeo continues its growth trajectory. She will be based in the U.S. in the Indianapolis-metro area, reporting directly to eyeo CEO Frank Einecke.
“Spring has a track record of successfully managing finance and operations for high-growth companies – and her arrival at eyeo comes at a critical moment in our growth,” said Frank Einecke, CEO, eyeo. “Her impressive leadership background includes scaling organizations to multi-billion-dollar revenue and valuations, demonstrating a unique combination of business expertise and financial acumen.”
“I am excited about the growth eyeo is going to achieve and the visionary role eyeo plays in its marketplace. My prior experience and expertise is going to help eyeo navigate future challenges and seize opportunities," commented Rouhana on her new role.
Rouhana received a BA in International Business Administration from the University of International Business and Economics and earned an MBA in Finance from the Thunderbird School of Global Management.
About eyeo:
eyeo is dedicated to empowering a balanced and sustainable online value exchange for users, browsers, advertisers, and publishers. By building, monetizing, and distributing ad-filtering technologies, we create solutions that allow all members of the online ecosystem to prosper. Our ad-filtering technology powers some of the largest ad blockers on the market, like Adblock Plus and AdBlock, and is distributed through partnerships to millions of devices. We currently have 350 million global ad-filtering users who see nonintrusive advertising that is compliant with the independently established Acceptable Ads Standard. To learn more, go to www.eyeo.com.
Media Contact:
Kathrin Jennewein
PR Manager at eyeo
press@eyeo.com