Josh Cohen, Senior Product Leader from Google, Meta, Foursquare & More, Named Vice President of Product Management at eyeo
Cohen to Oversee eyeo’s Ad Platform & Core Ad-Filtering Technology
BERLIN (March 26, 2024) – eyeo, a pioneer in strengthening the value exchange between internet users, publishers, and advertisers, announced today that Josh Cohen has been named Vice President of Product Management. Based in New York and reporting to eyeo Chief Product Officer Vegard Johnsen, Cohen will be responsible for eyeo’s buy-side advertising unit. In this newly developed role, Cohen will also have oversight of the company’s ad-filtering strategy team.
Most recently, Cohen was Chief Product Officer at Flowcode, an enterprise QR platform connecting offline consumers to brands such as the NBA, BMW, and Kraft Heinz. He led product, design, and product marketing. Prior to that position, he was Director of Product Management at Meta, leading product management for the company’s vertical efforts, focused on the CPG, Retail, Auto and Travel segments among others. Previously, Cohen spent nearly four years as Senior Vice President of Product at Foursquare. Between 2007 and 2018, he worked at Google, managing the product teams for DoubleClick for Publishers and the DoubleClick Ad Exchange. Earlier in his career, he held key business development posts at Reuters and SmartMoney.com.
“Josh has extensive product management and leadership experience, with a long history of creating and managing products that deliver significant results for blue chip brand clients. His distinct ability to work effectively across different teams and disciplines – from engineering to marketing – will be a tremendous asset to eyeo.”– Vegard Johnsen, CPO at eyeo.
“eyeo is a much-needed anomaly in our industry – providing a real voice for the consumer. I've been impressed by how they prioritize a positive user experience on the web, while simultaneously securing a balanced online ecosystem for publishers and advertisers. That’s why I am excited to drive eyeo’s user-first mission ahead and work with the various companies within their portfolio.” – Josh Cohen, Vice President of Product Management at eyeo.
“eyeo is on a trajectory for rapid growth on several fronts, and insights and expertise in product management will be crucial in ensuring our success. Josh’s track record in leading product initiatives at some of the most innovative companies in the industry, will be valuable to the product team and the entire eyeo organization, as we advance our efforts.” – Frank Einecke, CEO of eyeo
About eyeo:
eyeo is dedicated to empowering a balanced and sustainable online value exchange for users, browsers, advertisers, and publishers. By building, monetizing, and distributing ad-filtering technologies, we create solutions that allow all members of the online ecosystem to prosper. Our ad-filtering technology powers some of the largest ad blockers on the market, like Adblock Plus and AdBlock, and is distributed through partnerships to millions of devices. We currently have 300 million global ad-filtering users who see nonintrusive advertising that is compliant with the independently established Acceptable Ads Standard. To learn more, go to www.eyeo.com.
Media Contact:
Kathrin Jennewein
PR Manager at eyeo
press@eyeo.com
